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Pick the site, the service lines and services the contractor offers, the products they install that deserve their own page, who they serve and the towns they work in. The planner lists the pages their site should have. Pages whose library facts are all approved can be written as drafts into the review queue, one at a time or all at once; nothing goes to the site until it is approved there.
Only products the contractor installs. Everything else still appears as a section on its service pages.
A town gets its own page only when there's something local to say: jobs the contractor has done there (from the CRM), reviews from there, neighborhoods or local notes. Otherwise it's listed but held back.