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Set the subject once, then drop in every photo for it. Each photo is cut to the website sizes (hero 2400×1350, card 1200×750, link preview 1200×630) and the ad sizes for Google and Meta (square 1200×1200, landscape 1200×628, portrait 1080×1350, stories 1080×1920), plus a thumbnail. Crops start from the centre; open a photo afterwards to click its subject and re-crop every size around it. Upload originals at least 2400 px on the long edge; smaller photos skip the hero size. iPhone HEIC photos need converting to JPEG first (Photos app: Export, or set Camera to Most Compatible).
Folders: subfolder names set the subject when they match: a service line, service, method, problem, stage (Before, During, After, Detail, Equipment, Crew, Exterior) or customer type. For example Concrete Leveling / Driveway / After. Names that match nothing become tags (e.g. a town).
No photos here yet. Upload a batch above.
Click the subject of the photo. Every size is cropped around that spot. Check the previews, then save.
For ads: open the size the platform asks for and save it.